Brian Flieck

Creative Production Management

My Name is Brian Flieck, and I am a commercial studio professional living in the Philadelphia area. I work for Ebay Enterprise Studio's. I have been working in this studio since early 2001. I've helped built our studio from a 5 person operation in King of Prussia to a 50+  person studio with offices in King of Prussia, Louisville KY, New York, and Canada.

I was on Home Depots app the other day and saw a little icon over one of their shed images, and it had an 'AR' right above the image, and in smaller type, said 'augmented reality mode'. As i was shopping for a new shed, I thought, cool lets check this out!


I opened the app and was hoping to see a really cool 3D layout of a shed that i could walk around or something. Instead, i got a graphic of the shed with the background removed and access to my phones camera so i could plop the graphic where i wanted it. I was very underwhelmed and disappointed. I was hoping for something more, something to live up the name 'Augmented Reality'.

i'd have much rather had some kind of movement in the image so that it at least gave the idea of space and a third dimension. Hell, lie to me and give me some animated gif at least its better then a transparent PNG with white edges on my burned grass lawn.

Brian Flieck © 2015