Brian Flieck

Creative Production Management

My Name is Brian Flieck, and I am a commercial studio professional living in the Philadelphia area. I work for Ebay Enterprise Studio's. I have been working in this studio since early 2001. I've helped built our studio from a 5 person operation in King of Prussia to a 50+  person studio with offices in King of Prussia, Louisville KY, New York, and Canada.

I think to think of E-commerce photography like trying to steer a large boat.  Once that boat is in motion it will turn, but you have to patient.

For example, let's say you decided that going forward you're going to change the crop of some of your t shirt images, well sure you can do that but the changes you make are going to live next to the old images for sometime, unless you plan on re-cropping everything to match, which can be a very costly process depending on the availability of your images how many are in your assortment.  And in my opinion that one image it is craft different than the rest sticks out like a sore thumb, which is the opposite what you want your customers to focus on.








Speaking of cropping your photography. We always get the question of whether we should show the models faces or not. There are a few factors Think about when deciding whether to show on models face.

  1. Models faces cost money! that's right, if you want to show a models face its going to cost you.
  2. you booked your model, good, did you remember you hair and makeup artist too? that's right again, models don't look like that without help.
  3. get ready to have hair and make up take about 2 hours of production away each day. That is one full day your losing every 4 days.

One of the largest differences I see in models that are crops versus those they're not is the comments that are made about the model expression. That's right. If you look at the image on the right you'll notice the model looking in multiple directions. Well folks, That's not the point. The point is to notice the clothes not with that guy is looking at, or he's smiling too much, for too little. In fact I'll bet you that you noticed all the faces on the model before you noticed the one image with the gray background.

In my opinion chopping off the top models head is NOT only cost-effective but helps keep the customer focused on product that we're trying to sell. When you add a model's head and eyes to the equation, it makes the consumer look into the models faces and noticed their expressions, which is against the point.

Now there are some people that are going to say, "Brian, we want our e-commerce photography to be on Brand". I understand wanting to keep your e-commerce brand and you're overarching brand similar or the same, but keep in mind what your trying to do at the end of the day, your trying to show the fit of the clothes on a form so that person sitting in front of their keyboard will imagine that product in their closet. That means you'll have to really plan your online look before you begin to open shop, and whenyou do, stick with one and keep it simple, don't try to keep changing it as all your doing is muddying up the waters.




Brian Flieck © 2015