The concept is simple, show the full 360 rotation of a shoe, but truly accent the reflective nature of the shoe.

we needed to replace the 360 spin with a visual that really told the consumer that this shoe works in the dark. we shot the shoe twice on the same rotational table, once as per normal lighting, and a 2nd time with a black piece of foamcore, turned off the overhead light, and added a ring light into the mix, and recorded it again.

In post production, we simply overlayed the clips and added the transition. this was the best way to show the show in the same framework of the site, and productionalizing the process so that it fit within the same level of effort as the original shoe.